We create distinctive and desirable corporate brands.
Our passion began with writing and designing corporate annual reports. We created compelling themes to make both story and messaging visually engaging. We didn’t realize it then—we were branding a business. Soon, we applied the principles of B2B branding and now go beyond to identify a company's soul and what makes it tick. Today, we recognize core beliefs that motivate your culture and how they must be aligned to achieve your desired results. We have the instinct to dig deep to discover your unique qualities and express them in a vernacular that is yours.
You'll become an irresistible company when we connect your corporate and employer brands with your culture and let all audiences see and feel your desirability and power.
Our purpose is to create — to inspire people to engage, to feel, to act.
Our mission is to help transform our client’s business — to achieve their potential and aspirations. Through building and integrating brand fundamentals, core beliefs, and sustainability strategies we identify your unique attributes for true differentiation and attraction.
The principles we live by and deliver on
Thinking, doing beyond the expected
Pursuit and pride in excellence in all we do
Be the experts
The desire and willingness to help
Partnership mindset
For our clients, partners and ourselves
Empathy
We are problem solvers
Be proactive, take initiative
Be curious, open, eager to learn
Being positive
Enthusiasm
Making others feel good
Finding purpose and pleasure in work and life
Treat everyone with dignity and respect
Live with integrity
Do right by others
Alexa, Gail, and Stephanie are members of the Baker team network.
