The essence of employee engagement is where both parties know the rules and you are dancing to the same tune — your brand purpose and values. One party leads and the other follows, yet both are free to interpret and express themselves in synch with the rhythms of the music and the beat of the brand.
Take your employee messaging from Jurassic to fantastic! The use of motion/video will capture the attention of a jaded audience habituated to ignoring static messaging.
Ideas live at the intersection of experience, process and intuition. Sometimes they come from concerted effort and other times they are the fruit of sub-conscious cogitation.
As a problem-solver and story teller, one must try to avoid turning into a creative zombie by seeking new sources of inspiration at the well of the familiar, even as it often runs dry. Revisit, recalibrate, retool. Refresh.