For decades, Booz Allen was a highly revered, top-tier management consultancy. Its handsome compensation package attracted the best and brightest. But things devolved. The company went public, changed leadership, and took on lower-level work to generate revenue. It lost its luster, and retention became a problem.
We were asked to develop an EVP and an employer brand as they engineered their turnaround. Through our process, we discovered that the culture was severely fractured. They lacked a North Star—a single purpose, and their values had eroded.
We recommended workshops and interviews to reveal what was in their collective heart and soul as a company with many impressive leaders. The output was a purpose statement that captured their essence—the reason they exist, and distinctive values with specific behaviors, actions, and mindsets. The work was spot on, as it captured the ethics and character of their evolving culture and informed their corporate and employer brands.
The new purpose helped us align our ‘people promise’ and EVP. Booz Allen’s many positive attributes made it a robust brand and served as a guide in shaping the ‘people experience.’
When you discover what makes a company truly tick, you create a business asset that will reap dividends—attracting and retaining top talent and inspiring all your people.
“To remain a vibrant and profitable enterprise—an organization where people aspire to do their best work and are proud to be part of the team—we must always put ethics first.”
