Design your ESG story for maximum effectiveness
Eight tips to make your report more readable, transparent, and engaging
Corporate brand
Sustainability and ESG reporting must be prioritized
The world has changed in business and people’s expectations of companies.
Managing an ESG report doesn’t have to be a bumpy road
Creating an ESG report is a daunting task — you’re not alone in thinking it. Assembling the necessary resources to craft a report that showcases your story isn’t for the faint of heart.
How to create attraction and differentiation with your corporate brand
Drowning in a sea of sameness Powerful corporate brands are courageous, creative, and committed. Unfortunately, too many companies rely on conventional wisdom and are risk-averse when it comes to their…
Performance from purpose
I wrote our manifesto in 2012. As I read it today it seems more relevant than ever, especially within the context of the past eighteen months. Only the example companies have been updated. See if you agree.
How trust in organizations impacts the bottom line
Our CEO and President, Gary Baker, sat down with communications and engagement strategist, Jackie Bartoletti, to dig into simple ways companies can create trust, and pitfalls to avoid.
CSR — an untapped resource to recruit and engage
Given today’s increasingly competitive talent market and associated labor shortages, you can and should also evolve your CSR efforts to strike a chord with current and potential employees.
The magic of employee workshops
In this Q&A, Gary Baker and Jill Stephens discuss how workshops with employees inform the brand strategy, employee value proposition, and more.
Know the competition
Creating and sustaining market advantage requires constant monitoring, awareness and anticipation of the companies in your competitive set. At Baker, we use these studies to inform our thinking and ensure the ultimate end product is unique and engaging.
What’s so funny?
To boost employee engagement, leverage entertainment and humor in your corporate communications.