Drowning in a sea of sameness Powerful corporate brands are courageous, creative, and committed. Unfortunately, too many companies rely on conventional wisdom and are risk-averse when it comes to their…
I wrote our manifesto in 2012. As I read it today it seems more relevant than ever, especially within the context of the past eighteen months. Only the example companies have been updated. See if you agree.
Our CEO and President, Gary Baker, sat down with communications and engagement strategist, Jackie Bartoletti, to dig into simple ways companies can create trust, and pitfalls to avoid.
Creating and sustaining market advantage requires constant monitoring, awareness and anticipation of the companies in your competitive set. At Baker, we use these studies to inform our thinking and ensure the ultimate end product is unique and engaging.
In this Q&A with Gary Baker we discuss how a company can uncover its shared beliefs and most effectively bring them to life.
Why do our ears perk up and our bodies come alive when hearing a story?
In this Q&A we demystify brand positioning, explain how to uncover a strong positioning, talk about the benefits and more.
An authentic and unique brand story creates emotional connections that inspire love and loyalty.
In today’s content-centric world, every company is in the business of communications — but not all communications are created equal.
To be a market leader, you need a shared purpose.