The truth about corporate values
In this Q&A with Gary Baker we discuss how a company can uncover its shared beliefs and most effectively bring them to life.
Corporate brand
How stories work: The brain and corporate storytelling
Why do our ears perk up and our bodies come alive when hearing a story?
Demystifying brand positioning
In this Q&A we demystify brand positioning, explain how to uncover a strong positioning, talk about the benefits and more.
Once upon a time: the power of story
An authentic and unique brand story creates emotional connections that inspire love and loyalty.
The key to better B2B communications: brand platform and messaging
In today’s content-centric world, every company is in the business of communications — but not all communications are created equal.
Contemplating ideas
Ideas live at the intersection of experience, process and intuition. Sometimes they come from concerted effort and other times they are the fruit of sub-conscious cogitation.
The case for shared purpose
To be a market leader, you need a shared purpose.
Three imperatives for successful brand delivery
A brand’s delivery is empowered through three essential elements — processes, tools and culture.
Seeing the familiar in new ways
As a problem-solver and story teller, one must try to avoid turning into a creative zombie by seeking new sources of inspiration at the well of the familiar, even as it often runs dry. Revisit, recalibrate, retool. Refresh.
Embedding brand behaviors
One way to more effectively introduce desired brand behaviors and make them stick is by respecting the way our brains work.