Crafting Compelling Employer Brand Narratives
In the ever-intensifying war for talent, standing out as an employer is more crucial than ever.
In the ever-intensifying war for talent, standing out as an employer is more crucial than ever.
In today’s workplace, employee mental health and well-being have become central to building a resilient and attractive employer brand.
Artificial Intelligence (AI) is revolutionizing how companies manage their talent. From improving recruitment efficiency to enhancing employee development, AI offers a host of opportunities.
Adapt your employer brand for the new era
Many companies find it challenging to develop an authentic employer brand. Those who do it right tend to possess these five noteworthy qualities that set them apart.
Most of your employees have similar desires — flexibility, growth opportunity, fair compensation and a purpose beyond profit. These are the needs of the 21st Century worker. Though millennials paved the way, yesterday’s status quo no longer attracts the best and brightest from any generation.
Given today’s increasingly competitive talent market and associated labor shortages, you can and should also evolve your CSR efforts to strike a chord with current and potential employees.
As the demand for high-quality talent intensifies, organizations must be able to communicate to current and potential employees how they stand out from the competition in a compelling, succinct, and consistent way.
In this Q&A, Gary Baker and Jill Stephens discuss how workshops with employees inform the brand strategy, employee value proposition, and more.
A powerful tagline can connect employees with your brand’s promise and purpose.