Crafting Compelling Employer Brand Narratives
In the ever-intensifying war for talent, standing out as an employer is more crucial than ever.
Attract and retain top talent and motivate your people.
To be a top-performing company, you must inspire your best and brightest talent to execute your business strategy and deliver your brand promise. All your employees must feel valued, cared for, and heard. This helps create an energized, aligned culture that achieves your goals and objectives.
A meaningful and authentic employer brand can be a catalyst for attracting, retaining, and unifying your people. It must clearly articulate your purpose, vision, mission, and values, as well as your EVP and employee experience, and align with your customer strategy and sustainability objectives. It also needs to answer the ‘WIIFM’ and describe how you contribute to a better world where all people and the planet thrive.
We partner with you to:
- Establish your unique people promise and EVP.
- Design a power brand that differentiates.
- Attract and retain the best and brightest.
- Energize and align your people and culture.
- Create meaningful employee experiences.
We Get Results
Our services
People strategy
- Employer branding
- Employee promise and value proposition
- Employee experience journey mapping
Communications and experiences
- Employee communications and initiatives
- Microsites and intranet
- Talent marketing
- Recruitment programs
- Culture alignment workshops
- Cultural artifacts and tools
- Humanizing the Code of Conduct
- Values definition and activation
- Values and Ethics motivation and education
- Leadership communications
- Workplace environments
- Experiential exhibits
Our Insights
Prioritizing Mental Health and Well-Being
In today’s workplace, employee mental health and well-being have become central to building a resilient and attractive employer brand.